Beauty is in humanitarian action. Is when for example, someone distribuate food to poor people in India. Beauty is also when someone saves a life without obligation. For example, during the second war, their were people who risked their life to rescue their “enemy” (judden or « enemy soldier »).
I think the vision of beauty has evolved during the time. Indeed, in the past, beauty had only one definition who was defined by « rules » ( for example slim waist, light skin…). But nowadays, everybody has a personal definition about the concept of beauty.
I think your company (Dove) tries to show that in your video. Because we see different women who have different style, different size… and they wear white clothes (to show their equality). But I think your video misses diversity. Indeed the women look similar (light skin, type of hair similary).